Political

Let us help you reach your targeted voter through the web

 

A site used in the 2016 campaign of a Representative of the 29th District of the Washington State Legislature.

Achieved a Click Through Rate of 0.09% generating a large number of new views
In the first month of activity the Cost Per Action was reduced by 20%
Ad Response Rate of over 170,000 views
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the content they viewed and spent the most time reading. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular results. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new visits. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. March - November 2016 saw ad  response – (generated by both dynamic retargeting and the prospecting campaign) – provide over 170,000 views online.

0.09% CTR

20% less CPA

270% Response Rate

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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